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Mrs. Butterworth’s Secret Past
Two well-established corporate characters are receiving makeovers. Michelin Man and Mrs. Butterworth are being updated with a new look and name, respectively. The Michelin Man is now adorned with a...
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Creepy But Lovable
E-Poll Market Research has compiled a list of the top 20 celebrities that people find creepy but at the same time appealing. From Robert Pattinson’s brooding vampire, Edward, to the conniving Benjamin...
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Mickey Takes Off the Gloves
Mickey Takes off the Gloves Recently it was announced that America’s favorite mouse, Mickey will be re-imagined and introduced in a new video game as Epic Mickey. The iconic character is receiving a...
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Holiday Character Celebrity Alter-Ego
Holiday Character Celebrity Alter-Ego As part of our annual Holiday Survey, we matched classic holiday characters with their corresponding celebrity alter-egos. Based on similar attribute scores,...
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20 Years Already? Doh!
Fox’s celebration of the 20th-anniversary of The Simpsons attracted 20 million viewers for its 450th episode last Sunday. The iconic show has been a fixture of Sunday night viewing for two decades,...
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Good Grief! It’s Charlie Brown.
Good Grief! It’s Charlie Brown. The rights to Snoopy, Charlie Brown and the rest of the Peanuts gang have been bought by the Schulz family and the Iconix Brand Group as an addition to their portfolio...
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Thundercats Ho! or Ho Hum?
Thundercats Ho! or Ho Hum? Warner Bros. Animation is betting audiences still have an appetite for 80′s cartoon revivals as the Thundercats returns in 2011 to Cartoon Network in a new animated show....
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The Tween Years
The Tween Years Lying between playing in the sandbox and perusing the mall exist a commonly overlooked youth segment known as tweens (ages 9 – 12). Tweens are unique in their strong brand loyalty,...
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Tv’s Anti-Heroes Take Charge
TV’s Anti-Heroes Take Charge In the recent Emmys, four of the six nominees for Lead Actor in a Drama Series portray characters that, while appealing, have enough flaws and faults to make any...
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Aligning Brands and Their Mascots
Aligning Brands and Their Mascots So-called corporate characters, or brand mascots, are traditionally thought of as embodiments of the brand identity – a way to personify the brand in the consumers’...
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Creepiest Characters
During Halloween the thoughts of children turn to pillow cases stuffed with candy and creepy characters you wouldn’t want to meet at the jungle gym alone. Creepy, unlike evil or mean is a much more...
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Saban Morphs Power Rangers Once Again
Saban Morphs Power Rangers Once Again Premiering on Nickelodeon this week is the latest rendition of Power Rangers: “Power Rangers Samurai.” The original Mighty Morphin Power Rangers was a phenomenon...
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McDonald’s Orders a Ronald Comeback
Despite rumors of his retirement, Ronald McDonald is making a return to TV in a series of new commercials. Ronald’s return to the forefront of McDonald’s kid-focused promotions signals a continued...
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Coming to a Gaming Console Near You
Coming to a Gaming Console Near You Gaming consoles have taken center stage in most households as the entertainment hub delivering content beyond gaming. Microsoft recently announced that 40% of all...
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Kids’ Favorite Back-to-School Characters
With back-to-school season in full swing, kids everywhere are deciding on new duds to wear to class. This week we used E-Score Character Kids to generate a list of the characters with the highest...
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Ranking the Sexiest/Scariest Characters
With Halloween only weeks away it is time to settle on a costume idea. Using E-Score Character we decided to look at the top Handsome, Sexy and Scary animated characters guaranteed to win your office’s...
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Creepiest Characters
Creepiest Characters In the spirit of Halloween we decided to take a look at the creepiest characters in the E-Score Character database. Source: E-Score Character, awareness >10% Filed under:...
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Age Appropriate Kids Characters
Most parents and plenty of discerning kids would agree that the characters a 2-5 year-old enjoys are not the same ones a 6-12 year-old would choose to watch. A character that’s appealing to a 2-5...
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Favorite Holiday Characters
Happy Holidays from E-Poll As we come to the end of the year, our thoughts turn to friends, family and celebration. At E-Poll, we are celebrating a year of growth. 2011 saw the launch of the...
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Super Bowl Spots go Hollywood
Super Bowl Spots go Hollywood This year Super Bowl advertisers en masse featured celebrities in their ads. With more than one-third of the big game spots featuring celebrities of both the real and...
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